TIDF Redesign

This project is to design a media package for a event. I chose to do a Redesign of Toronto International Design Festival (TIDF). The original design of 2011 is simple so I decided to put more fun to it using shapes.

The idea was to indicate how ideas transform into visible object. Halfton is used to interpret how ideas generate. The spread of dots transforming into solid shapes are showing how ideas became visible object in art and design. These halftone images and solid shapes are the basic elements that are used in the package for continuity through other media such as postcard, tickets, poste, parking pass, etc.