The Beauty Under The Lights

This is a design of a direct mailer for The National Ballet of Canada, which would be folded in half and put into an envelope. A direct mailer that tries to bring audience to the play in theatre.

The concept is to emphasis the beauty of ballet performance as art under the lights on stage. Moreover, the line is representing the movement of the ballet dance. The thin typeface is also representing the elegance of ballet movement. The contrast between black stage and spotting lights are constantly used through out the booklet for continuity in style.